strokinit Chapter 131
Chapter 131
In fact.
This result.
Boss Yang also expected it.
After all, the four richest domestic TV stations did not come!
If you let the four major local satellite TVs come, the price of each episode is not to mention 800,000, and it is not impossible to have a million episodes!
Finally.
After Cao Lun shouted 570,000, Zhengdong TV did not choose to continue to raise the price!
Other words.
The exclusive broadcast rights of the TV station are only 33 million!
“Boss Yang!”
“Now that no one continues to bid with me, don’t you announce the drop hammer?”
Cao Lun said with a smile.
As a matter of fact.
If Zhendong TV continues to raise prices, he can only withdraw.
This time, the stage approved him 33 million!
Not a single point more!
There is no way around this!
They’re poor!
The money spent on buying the copyright of TV series a year is only about 200 million!
And now.
Even if it is Sheep TV, the annual expenditure on the purchase of film and television drama copyrights is about one billion, no more than 2 billion!
Local satellite TV.
The richest fruit is about a billion a year!
“Did you sell it at a loss?”
Boss Yang looked at Shen Fei next to him.
I saw that Shen Fei was also pondering.
Sell at a loss?
This is absolutely impossible!
Not to mention.
Shen Fei knows the huge potential of this film and television drama Ten Miles Peach Blossom!
Don’t say 30 million!
That is, selling 100 million, it is all a loss!
“If you don’t sell the exclusive broadcast rights of TV dramas and sell other copyrights, you can’t quickly return your funds!”
Shen Fei thought.
TV series broadcast copyrights are divided into two categories.
The first category, exclusive, that is, can only be broadcast on one TV station, which is the most expensive! It is equivalent to the TV station of this film and television drama buying out the broadcast copyright!
No other TV station broadcasts.
This is the fastest return of funds for entertainment companies!
But if you don’t sell exclusively.
It’s the second category.
It is divided into solo broadcasting and broadcast copyright!
Solo broadcast, as the name suggests, is the first round of broadcast copyright!
The broadcast right is to wait for the independent broadcast TV station to finish broadcasting before it can be broadcast.
Both of them.
TV stations buy disposable ones!
That is, after playing it again, if you want to continue playing, you have to continue to buy the copyright from 20 entertainment companies.
Of course, the solo copyright can only be sold once!
And this one.
Although there are long-term gains, the return of funds is slow!
“Now the entertainment company has 10 billion in cash!”
“However, this 10 billion will be repaid in the future!”
“And the next signed artists, especially those who sign some expired artists, all need money!”
“So you have to get your money back quickly!”
Shen Fei’s brain spun rapidly.
Both content and not losing money.
It is also necessary to meet the rapid return of funds.
It can be said that it is very difficult!
However, Shen Fei is a traverser after all.
Soon he came up with a pattern.
Split into patterns!
Forthwith.
Shen Fei stood up and cleared his throat: “Director Cao, I’m sorry, your bid did not meet our company’s reserve price!”
“You also know that we invested 50 million in this film and television drama, and if we only sell 33 million, we will have to lose money!”
Hearsay.
Cao Lun frowned: “President Shen, but this price is definitely the highest price that a TV station here can give!”
“Of course, if you find the four TV stations of Modu, Junguo, Jingcheng and Deep Blue, the price will definitely be higher!”
“But your company didn’t invite you at the beginning, presumably your company won’t sell them the copyright of this film and television drama, right?”
Hear out.
The representatives of the TV stations who were doing nodded.
They also know why.
After all!
At the beginning, these four major TV stations and Huaxing brothers joined forces to suppress Shen Fei and them, but there was a lot of noise!
“So, I decided to change the mode!”
Shen Fei said slowly.
“Change mode?”
Cao Lun was stunned.
“What mode?”
Shi Benhua asked.
“Split into mode!”
“It’s the advertising share of the TV station!”
Shen Feidao.
In accordance with the relevant regulations.
Between episodes of a TV series, you can insert up to two commercials, each time no more than one and a half minutes of commercials.
Plus a prime-time commercial slot one minute before and after the TV episode.
Add it up.
One episode of a TV series with a prime commercial time of 5 minutes.
And take the most expensive Mango TV station now.
The price of the Golden Theater ad time every day is 4 per second.
Convert it down.
It is to broadcast an episode of a TV series, and the advertising revenue of Ganguo TV can reach 1.2 million!
This is also why Boss Yang predicted.
Ganguo TV is coming, and it can go out to 1 million!
After all.
People can earn 1.2 million yuan in advertising fees!
Even if you remove the operating costs.
When you play it a second time in the future, isn’t it pure earned?
Of course.
This Yan Zhao and Zhengdong TV station in front of him are much worse.
Because of the low ratings.
The price per second of a golden TV series advertisement is about two or five hundred.
And Xinjiang TV, which ranks at the bottom of the ratings, is even worse.
Late TV series golden advertisements can’t even reach a thousand per second!
“Ad share?”
“This is the first time I’ve heard of it!”
“Can it still be sold like this?”
Now all the representatives of the TV station whispered.
This is the first time they’ve heard of it.
“But Mr. Shen, if the advertising shares, how can this copyright be calculated?”
Cao Lun asked.
“This copyright share is naturally calculated according to the exclusive broadcast copyright!”
Shen Fei said slowly.
After listening to everyone’s silent calculations in their hearts.
If it is a solo copyright.
Then the price is low!
To know.
Only after eight o’clock in the evening, this is the prime advertising time!
Advertising prices are expensive!
If it’s any other time period.
Like during the day!
Even if it is Gongguo TV, the highest advertisement per second is one thousand!
Especially in the morning and in the second half of the night.
The price is even lower!
Some TV stations, in order to save operating costs, directly stop broadcasting in the second half of the night!
Everyone silently calculated what percentage should be given.
And Shen Fei this time.
I didn’t wait for everyone to offer a price.
After all, apart from him, no one knows how hot the Ten Mile Peach Blossom is!
And the advertising price is not fixed!
For example, a TV series, the rating is 1%!
And the other TV series, the rating is 30%!
Even if it’s the same TV station.
Play for the same time period.
Can this advertising fee be the same?
So advertising costs are still linked to ratings.
Before bidding.
The TV station will predict the ratings according to the cast of the TV series.
Then through the ratings, estimate the advertising price, in the bidding!
So no matter how these people estimate.
The price is unlikely to meet Shenfei’s expectations!
“Twenty-eight points!”
While everyone is still thinking.
Shen Fei said a price.
“Twenty-eight?”
“Solo broadcasting this price is not impossible!”
“If you say two eight, that is, we take out two percent of the advertising revenue!”
Soon.
Representatives of several television stations agreed.
However.
Shen Fei shook his head: “It’s us eight, you two!”
Hearsay.
“What?”
“You eight, our TV station two?”
“What a joke!”
“You’re crazy!”
Moment.
Everyone fried the pan.
They all widened their eyes and looked ghostly.
Especially Cao Lun.
They Yan Zhao TV, the theater gold advertising price is 2500 a second.
Five minutes.
One episode is 750,000!
If you take out eighty percent of the advertising costs, isn’t it 600,000?
That’s all up to the price of exclusive broadcast rights.
Of course.
Some TV stations are different!
Like what.
Xinjiang.
To know.
They are at the bottom of the country!
Prime time advertising, one second is about 800!
That is, play an episode.
Advertising revenue is around 24!
Even if you take out eighty percent.
It’s just over 190,000!
That’s the price!
Buying solo broadcast broadcast copyrights is definitely not a loss!
As a matter of fact.
Over the years.
The TV dramas bought by Xinjiang TV are not garbage dramas with small costs and no one cares about.
It’s the kind of one that I don’t know how many times it has been replayed!
Exclusive and exclusive copyrights, only a handful! (Read the cool novel, just go to Feilu Fiction Network!)
No way.
Poor!
Thereupon.
After the calculation in the mind.
Ayi Xiamu got up and said, “Mr. Shen, we Xinjiang TV Station are willing!”
Hearsay.
Everyone at the scene was stunned.
But.
After they saw that it was Ayi Shamu, they suddenly realized.
“I thought it was the TV station, it turned out to be Xinjiang TV!”
“Their golden advertising is about 800 per second, and in other words, their eighty percent advertising cost is less than 200,000!”
“200,000, this price is almost ten miles of peach blossom exclusive broadcast copyright!”
Come to think of it.
Everyone was a little helpless.
If it is a solo broadcast copyright, 200,000, they can definitely afford it.
But.
Twenty-eight points of achievement is different!
The ratings are not the same.
Advertising fees are also different!
Only Xinjiang TV, which has extremely low ratings and extremely low advertising costs, is suitable!
“Okay!”
“Then happy cooperation!”
Shen Fei is directly in charge.
To this.
Although Boss Yang and the others were puzzled, they saw that Shen Fei had spoken, and they acquiesced.
So quickly.
The news spread.
[Laugh at me, Ten Mile Peach Blossom actually sells advertising sharing mode!]
[This is outrageous! It’s still two eight!]
[28? TV station 8?]
[What, people Shenfei want 80% of advertising revenue!]
Would any TV station agree?
【Yes! Xinjiang TV!】
Time.
The news spread in TV circles.
There are shocks.
There are curious ones.
There are also puzzles.
[Is this Shenfei entertainment media crazy? It’s not good to sell copyrights, and even go to ask for advertising shares!]
[Yes, the 28% share seems to be very high, but the 1% market share of Xinjiang TV is simply pitifully low!]
[I don’t understand, even if you Boss Yang has funds, but this drama, just you are a top stream, you go to Xinjiang TV Station at the bottom of the ratings to broadcast, can this rating go up?]
[Hey, it is estimated that this Shili peach blossom is going to hit the street!]
Many people are not optimistic.
This is understandable.
Although the ratings of a TV series are related to the TV series itself.
But.
It’s also about the platform!
Where is the market share!
Many people don’t even watch Xinjiang TV.
Some users are even accustomed to watching Gongguo TV every day!
It’s a habit that has been developed over the years!
Good!
You TV series is awesome!
Wonderful!
But it also takes time for the audience to discover, and then it takes time for the audience to spread word of mouth, right?
Wait until fermented.
It is estimated that the TV series is going to be finished.
So what’s the use?
So.
All domestic crews, when choosing the premiere, will choose TV stations with high ratings!
Sometimes.
Even prefer a lower price!
Especially like Shili Peach Blossom, which is wholly invested by an entertainment company!
Even if you lose money this time!
However, the ratings went up and the fire went up!
So.
From the participating artists to the director, everyone’s next salary will increase!
[I don’t understand! If the ratings of this TV series hit the street, then whether it is Boss Yang, Shen Fei, or Reba, Bai Lu, their next salaries, will be affected!]
[Sure! I don’t know what they think, they chose to broadcast it on Xinjiang TV!]
For doubts in the circle.
Shen Fei naturally ignored it!
Truly.
The playback platform has a great influence on a film and television drama!
But.
That’s for the average film and television drama!
And what about the ten miles of peach blossoms?
This is definitely a phenomenal film and television work!
In another world.
The number of views on the whole network is as high as 50 billion!
What a concept.
There are 58 episodes in total.
This means that 860 million people have watched this TV series!
Repeat the number of plays after removing three or four brushes, and seeing half of it leave halfway through, and then reopening it for viewing.
This TV series.
The number of viewers on the whole network is definitely nearly 100 million! 563
Even if it doesn’t reach 100 million.
There are still 780 million!
That is, for every 14 people in Huaxia, one person has watched this TV series.
This is hot.
It won’t take ten episodes!
It’s definitely a hot topic on the whole network!
When the time comes.
The ratings went up.
Then the advertising fee will naturally rise!
So.
This pattern.
Absolutely no loss!
Soon.
After Xinjiang TV bought it back.
Start scheduling.
Seven days later, it’s officially played!
And these seven days before playing.
Xinjiang TV spends more than a minute every day promoting it!
After all, this is one of their few solo TV series!
Soon.
Seven days passed.
It’s the day of the release.
Eight o’clock in the evening.
Shen Fei, Boss Yang, and Liu Tianxian all guarded in front of the TV station.
Of course.
They also used meager channels to promote this TV series in advance.
“Brother Shen, the ratings on this first day should not be too low!”
Boss Yang also had some ups and downs in his heart.
But change the TV station.
It’s not Xinjiang’s bottom-of-the-line satellite TV.
She wasn’t so worried.
“Don’t worry, the ratings should be no problem breaking 1!”
Liu Tianxian seemed to comfort.
Hear out.
Boss Yang was a little speechless.
Isn’t that the same as not saying?
Xinjiang TV’s market share was originally 1%!
Other words.
One out of every 100 people who watch TV at the same time period watches Xinjiang TV.
Of course.
This share is removed from the sheep eye.
It’s a local TV station ranking!
And at this time.
There are also many industry insiders who pay attention to the ratings of Ten Mile Peach Blossom.
For example, the fruit of the seed.
“Die of laughter!”
“They even excluded us from Tongo TV!”
The person in charge of the TV station sneered.
“What a joke!”
“Yes, we were united with the Huaxing brothers before to suppress you!”
“But that is for the interests of our TV station, the situation is compelled!”
“I don’t believe it. ”
“You little Shenfei entertainment media, actually want to suppress our four major domestic satellite TV in turn?”
The person in charge of Modu TV station sneered.
“Cut~”
“How is Boss Yang?”
“What about top artists?”
“It’s ridiculous to divide the pattern into two or eight!”
“Since you chose to broadcast on Xinjiang TV, which is at the bottom of the ratings. ”
“Then it is doomed, your TV series will lose 100%!”
Within Beijing TV, the management is also disdainful.
“Hey. ”
“Still too young!”
“Forget it, this time I should teach you a lesson!”
“Let you know that if you leave our domestic four TV stations, you are a good TV series, and don’t want to explode!”
The person in charge of Deep Blue Satellite TV said proudly.
In fact.
It’s not just them.
Domestic satellite TV basically thinks like this.
That’s it.
Under the attention of countless people.
Finally.
It’s time to play!.